but it can claim to have been at the forefront of this relatively new sport, which is rapidly developing along a seemingly infinite amount of developmental directions.
Starboard became the worlds most successful and largest producer's of sailboards, living by their slogan of "Innovation and quality". Thinking outside the box producing boards that a lot of people would laugh at first, (being so different from anything they'd ever seen), but then when function overrode form, and these boards started to sell by the truckload. Well, these people weren't laughing anymore and were scrambling to catch up to produce similar boards.
It could be said the same thing has occurred in stand up Paddling. Starboard's founder Svein Rasmussen unravelled the Whopper to some dubious onlookers, with surfing never having seen anything so wide. But when a board that was so simple to ride had such incredible performance capabilities, the detractors soon followed with ultra wide boards of their own.
Starboard Sup has also been the leader in the production of the shorter length SUP's, continuing to re-define what was once thought impossible, when all others had thought we'd reached the minimum length long time ago.
Innovative thoughts turned into quality products with an exhaustive R&D program utilizing a state of the art custom factory who's sole purpose is the production of prototypes, that would put most companies actual factories to shame. All in the name of producing the best product possible, catering to the needs beyond today.
"Starboards main focus has always been to apply revolutionary ideas a few years ahead of the crowd. Time after time the development crew get there first, creating real excitement, and the base for new performance levels."
Join the Paddle For Hope SUP Festival in Auckland Viaduct, Sat 2 Nov, to help women recovering from breast cancer. With live music, entertainment, yoga, stand up paddle racing and a charity auction, this iconic pink event will be fun for the whole family, and everyone who takes part is in to win a dream holiday in Hawaii!Read more
Ooh la la, the annual French Bay Paddlers event has a unique hook this year! "Amaner une fille" or "bring a girl" means it's time to introduce a female friend, sister or Mum to paddling and bring her along for a fun friendly afternoon in idyllic French Bay. Coffee and pastries, SUP demos and an intro to racing. Boards available for first-timers.Read more
The final race of the Akarana Winter Series is coming up on Tuesday 17 September 2013. Come and join in the fun, try out the novice course or open race, wear something blue and help raise awareness for Prostate Cancer. End of season prizegiving BBQ at Royal Akarana Yacht Club from 6pm.Read more